Posts Tagged "Competitor"

You have a business, and ever since you started the SEO campaign, business has been good and most of your business enquiries have been coming via your website. You are getting professional SEO support and an ongoing SEO program takes care of all your SEO work.They have optimized your website and now it attracts a fairly good quantity of relevant incoming traffic which has been resulting in good business enquiries and sales. Now, suppose you have other competitors for your business in your region and would like to know if your competitors also have an SEO campaign going on with their website. As you are ignorant on this issue it has been making you anxious. They have always been your stiff competitors so you can’t just call them up and ask about it! So what do you do?

Ok, if you want to find out about your competitors are also optimizing their website it is a very simple process to find it out. It is not necessary for you to send some one out to spy on your competitors to get this information because it will only take you a few minutes to find out and confirm this information online. All you need to do is just go to your competitor’s website and check on its HTML source Code!

This is how one should go about it. Go to the concerned web site’s homepage on the browser and click on “view” and choose “source” and the HTML source code page opens up. If you are using Internet Explorer 2.x, right-click on the web page, and then click View Source. To view the HTML source code for a web page that contains frames, right- click the web page in a frame, and then choose “view source”. Looking at this page you will be able to get the required information.

On this HTML source code page, just see if there are main keywords in the header tags KEYWORDS, the title tags KEYWORDS, and in the image alt tags KEYWORDS. These are always located near the top of the source code. Also if the content on the web page has been optimized for the search engines, you will find that the text on the web page contains a minimal repeated use of the keyword. These clues are more than enough to confirm the fact that your competitor is also smart enough to have gone for website optimization. (Now you have another new area of competition and must outsmart him)

There are many free and paid online tools that can be used to get the HTML source code for any website. It is also a good practice to validate your site’s HTML code. W3C (World Wide Web Consortium) compliance should also be implemented for the users, to improve accessibility and usability of their website.

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www.seerinteractive.com – We all have a competitor bigger than us, typically with more budget. This presentation outlines some ideas on how to level the playing field a bit, at least when it comes to search engines.

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1. Normal results may vary from personalized results

2. Results may vary when you change Google’s SafeSearch filtering

3. You cannot judge the popularity of a long tail keywords

4. You need not optimize for long tail keywords, they would rank by themselves

5. Search engine algorithm cannot be perfectly predicted

6. Sitemap is necessary if your site is not crawler-friendly

7. Meta descriptions are used as a reference for a page by Google in SERP, but they have less impact on search engine optimization.

8. If you don’t have a Meta description, then Google may sometimes display your site information from DMOZ, if you are listed there or it would display a relevant content from your webpage.

9. Search engine bots cannot read images easily

10. Low page rank sites may outrank high page rank sites

11. Sites that appeal to users, also appeal to search engines

12. Bots cannot reach a URL if it has got too many parameters

13. Google advises to use “Nofollow” attribute for the paid links

14. Google can index 18 types of files (PDF, Postscript, .atom, .rss, .dwf, etc)

15. No SEO company knows search engine optimization fully

16. If any site steals your content, then you may file a Google’s DMCA request to claim ownership.

17. Sending automated queries to Google to check a site’s ranking is against Google’s terms of service.

18. Parked domain names will not typically appear in search results.

19. Google can now crawl and index content that is embedded in flash, but there is no guarantee.

20. Google does not accept money to crawl a website more often

21. Google considers over 200 factors while displaying results

22. Google has different data centers to retrieve results

23. Nofollow tag is applicable only for Google and not for other search engines

24. Your competitor cannot harm your search engine ranking

25. Google encourages you to write original content

Every website is unique and needs a tailored SEO strategy to get crawled, indexed and ranked well in search engines. There are tons of articles that talks about SEO tactics, but some tactics are just worth to be called as SEO myths.

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